In order to implement General Secretary Xi Jinping's directive to deepen the supply side structural reform of agriculture, accelerate the development of green agriculture, and promote the integration of primary, secondary, and tertiary industries in rural areas, and to assist in the implementation of the rural revitalization strategy, in 2020, Jianliyuan Group invested 1 billion yuan to build an ecological farm, supply chain base, and central kitchen project in the West Coast New Area of Qingdao. The project plan covers a total area of over 1000 acres, with a construction area of over 100000 square meters, and will be completed in two phases. After two years of intensive construction, the supply chain base is about to be completed and the ecological farm is officially put into operation. On June 7, the first batch of green A-class standard vegetables arrived in Beijing directly from the farm, serving restaurants for major state organs, central enterprises and Internet enterprises!

▲The staff is picking vegetables

        On the morning of June 7th, sunlight shone through the greenhouse of Qingdao Liyuan Ecological Farm, illuminating the lush green vegetables. The staff are busy and nervous, carrying out tasks such as picking and loading.

▲Cucumbers in the greenhouse

▲Every vegetable is carefully cared for

▲The staff is transporting vegetables

        Before 8am, with the joint efforts of personnel from the farm, logistics, and functional departments, all vegetables were loaded onto trucks and waiting to depart. In order to welcome this moment, the farm held a special departure ceremony, with colorful flags fluttering on site and staff in two teams holding banners, eagerly anticipating the arrival of the departure time. With the "departure" order from General Manager Xu Tao of Liyuan Ecological Farm, and enthusiastic applause from everyone, the 6-ton refrigerated vehicle slowly started and headed towards Beijing.

▲The vehicle slowly started amidst the applause of the staff

▲Staff photo

        On the evening of the 7th, vegetables from Liyuan Ecological Farm arrived in Beijing and were sent to the restaurants of various state ministries and commissions, central enterprises and Internet enterprises in Beijing in the morning of the 8th, presenting them on the table of customers.

▲Refrigerated vehicles are dispatched from the farm

▲Vegetables arrive at the warehouse in Beijing

        Liyuan Ecological Farm is a major strategic layout made by Jianliyuan Group in the upstream of the catering supply chain. In order to provide customers with safe and reliable vegetables, Liyuan Ecological Farm adheres to the development path of specialization, informatization, and ecologicalization.

        01 Expert team provides full guidance throughout the process 

       The company has established cooperation with the Chinese Academy of Agricultural Sciences, China Agricultural University, and Shandong Agricultural University, providing expert training and guidance throughout the entire process from seed research and development to farm management.  

      02 Information Technology Traceability Escort

       The farm utilizes the Internet of Things and blockchain technology to achieve secure traceability control, with one code for each vegetable, ensuring that each vegetable has an "ID card" that can query all information about the vegetable growth process, achieving source tracing.

      03 Green Ecological Planting Standards

     During the growth process of vegetables, avoid using pesticides, use organic fertilizers, and irrigate with deep well water to ensure the taste and quality of each vegetable.

       04 Comprehensive follow-up on testing and certification

       At present, every vegetable on the farm has been tested by a third-party laboratory, fully meeting the national green A-level food standard, and striving to reach the organic food standard by 2023.

       In the future, Jianliyuan Group will continuously improve its operational management, adhere to the pursuit of higher quality ingredients, and make every effort to create green, organic, and ecological vegetables, ensuring the safety, nutrition, and health of ingredients, and promoting the construction of ecological group meals. Jianliyuan will effectively connect the "first mile" and "last mile" of food circulation, achieve contract agriculture, solve social problems such as difficult employment and vegetable sales for farmers, and contribute to the construction of new rural areas and rural revitalization in the country. It will truly build a full industry chain development model from farmland to dining table, integrating primary, secondary, and tertiary industries, and contribute to ensuring the safety of the people's tongues.

▲Realistic aerial photos of the first phase of the project

▲Project planning rendering